Alboran, Aranda, Avila or Tarraco. One of these four Spanish place names will designate SEAT’s new SUV, which will be going on sale in 2018. SEAT President Luca de Meo made the announcement today during his speech at the Frankfurt Motor Show, which opened its doors this morning to the press.

From today and until next September 25th, anyone who wants to vote for their preferred candidate can make their selection via the webpages seat.es/buscanombre or seat.com/seekingname. The place name which receives the highest number of votes will be the winner.

The four finalist names made it through to the second last stage of the initiative to designate SEAT’s large SUV, the third one following the Ateca and the Arona. This phased required the brand to organise several focus groups in its main markets, as well as testing in the countries where the company operates in order to select the four finalist names among the nine previously shortlisted.

Speaking about the four candidate names and the excellent response obtained by the initiative, SEAT President Luca de Meo pointed out during his presentation at the Frankfurt Motor Show that “Alboran, Aranda, Avila and Tarraco meet all the necessary requirements for becoming another one of SEAT’s emblems. The project has been a clear success and we would again like to thank all of the more than 133,000 fans in 106 countries who collaborated on the initiative. All that remains now is the final stage, and we encourage everyone to participate in the vote”.