When, approximately one year ago, Rolls-Royce presented 103EX to the world, it invoked its coachbuilding heritage to inspire its future clientele. This Vision Vehicle envisaged a world of completely personal luxury mobility where new technologies would allow every Rolls-Royce to be designed in their owners’ image, should they wish. Such a Rolls-Royce would represent the truest meaning of luxury – a personal, Bespoke motor car like no other for each individual commissioning patron.
The mere idea of a modern coachbuilt Rolls-Royce was not enough for one Rolls-Royce connoisseur however. This individual approached the marque with his own idea of a two-seat Rolls-Royce that he wanted to be created in the here and now. That motor car is here, now and is christened ‘Sweptail’. In a nod to the swept-tail of certain Rolls-Royces from the 1920s, admired by the client so much, he asked Rolls-Royce to reimagine this feature on his one-off motor car.
Presenting the car to the media at the Concorso d’Eleganza at Villa d’Este on Saturday 27th May 2017, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Sweptail is a truly magnificent car. It exudes the romance of travel for its own sake, and immediately places ‘Sweptail’ in the pantheon of the world’s great intercontinental tourers. Rolls-Royce’s history as the world’s leading coachbuilder is at the very core of its identity as the world’s leading luxury brand.”
“ The arrival of 103EX shone a light on the future of Rolls-Royce in this field, and ‘Sweptail’ is proof, today, that Rolls-Royce is at the pinnacle of coachbuilding. We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces. At the same time we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury.”
Through this commission, Rolls-Royce has proven once again to be the world’s leading luxury goods provider.
‘Sweptail’ – A distinct vision
The ‘Sweptail’ is without question a Rolls-Royce that fits to the marque’s DNA. Its initial formality when seen from the front signals that this is one very different and distinct Rolls-Royce. One’s attention is first attracted by the confident and solid character of the front profile, centred on a new treatment of the iconic Rolls-Royce Pantheon grille. The largest of any modern era Rolls-Royce, the grille is milled from solid aluminium before being painstakingly polished by hand to a mirror finish. The periphery of the front face of ‘Sweptail’ is framed in brushed aluminium.
The coup de gras of the rear is the ultimate homage to the world of racing yachts that inspired the client, with its raked stern. Seen directly from behind, the rear taper contrasts strongly with the front of the motor car, shaping a completely new perception of a dramatic Rolls-Royce Coupé.
The panoramic glass roof invites one into the magnificent interior, along with the natural light
The highlight feature of ‘Sweptail’ however is that specifically asked for by the client. An uninterrupted glass roof, one of the largest and most complex ever seen on a motor car of any marque, allows the cabin to be flooded with natural light, animating a host of beautifully handcrafted materials and componentry.
The size, scale and complexity of the glass roof’s curvature is a marvel to behold, and from above again accentuates the speed and elegance of ‘Sweptail’. Creating the ambience of the interior of the motor car, the glass of the roof is framed by polished aluminium rails that channel it into a vanishing point at the rearmost extremity of the cabin.
Regal but modern interior
The cleanliness and grandeur of the bodywork from the side view, the lengthened side windows and the panoramic glass roof combine to illuminate the two singular occupants of this most singular Rolls-Royce and its modern, minimalistic handcrafted interior. The provision of only two seats in a motor car of this size exudes the romance of travel for its own sake, and immediately places ‘Sweptail’ in the pantheon of the world’s great intercontinental tourers. This is furthered by the overall design of the interior, which has been conceived in a classic two-seat GT configuration, echoing the touring nature of its exterior body lines.
And what a place to be as one watches the world slip by through the vast windows and roof, detached from the outside world in a cocoon of luxury whilst feeling one is part of that passing landscape.
The interior is ruled by a philosophy of simplicity and minimalism leading to a distillation of componentry and a purification of clutter. The value of beautiful materials takes precedence here, resulting in a fastidious suppression of switchgear to the absolute minimum to make way for the richest of materials applied in the most honest of fashions. An uninterrupted and harmonious visual experience of every surface inside the cabin is ensured.
The coup de gras of this one-off masterpiece is as personal to the owner as every other feature of ‘Sweptail’. The entire centre console now houses a one-off hand-built mechanism that, at the touch of a button, will deploy a bottle of the client’s favourite vintage champagne – the year of his birth – and two crystal champagne flutes. As the lid of the chiller opens, the mechanical action articulates the bottle to the perfect position for the owner to pick up.
A most personal, coachbuilt Rolls-Royce for a specific customer, every aspect of the material treatment of ‘Sweptail’ exudes handcrafted quality and exacting attention to detail. In short, it is a Rolls-Royce – but like no other before.