Audi is facing up to the challenges of the present day but also confidently embracing the future with ambitious plans. Following a year that was impacted by the diesel crisis, the company intends to continue pushing forward with its strategic transformation, the details of which have just been outlined to shareholders by the Board of Management at its Annual General Meeting in Neckarsulm, Germany.
“We are rejuvenating our model portfolio enormously and will renew five existing core model series by mid-2018,” stated Rupert Stadler, Chairman of the Board of Management of AUDI AG. “In addition, we will expand our successful Q family by 2019 with two new concepts – the Audi Q8 and the Audi Q4 – and we will launch our battery-electric e-tron models.” Audi plans to launch three new electric models by 2020, after which the brand will gradually electrify models in each of its core series.
The focus this year is on top-end models with the new generations of the Audi A8 and Audi A7. The premium manufacturer will unveil the A8 at the first Audi Summit to be held in Barcelona on July 11. With this new event concept, the Ingolstadt-based company will create an exclusive presentation format all around the Four Rings. “There, we will show the world everything that defines Vorsprung durch Technik and our brand,” explained Stadler.
Over 30% fully or partially electric sales by 2025
Audi is systematically utilising Group synergies in order to implement topics of the future even faster and more efficiently. In April, the brand agreed on new development cooperation with Porsche for future vehicle architectures. Part of the cooperation is the development of shared premium architecture for electrification – an effective lever to enhance the competitiveness of electric cars. By 2025, Audi intends to achieve a proportion of one third fully or partially electric models in its unit sales.
In addition to the traditional car business, the premium brand will expand its range of digital services in the future. With myAudi, the company aims to create a consistent entry into the brand’s digital world and establish a platform for a wide range of online services, which will be open also for third-party providers to offer services. Audi is also expanding its mobility services for urban areas and intends to offer them in more than 15 markets worldwide by the end of this decade.